Cynthia L. Herzog 
Wing Zone, one of the nation’s leading quick-service brands serving made-to-order flavored chicken wings, announces the upcoming grand opening of its new flagship store in North Las Vegas, Nevada, located at 1513 W Craig Rd, North Las Vegas on July 11, 2022. The new store marks a major milestone in the expansion of Wing Zone, bringing the chain’s total footprint to 63 locations.
In 2021, Las Vegas’ own Capriotti, led by CEO Ashley Morris and President Jason Smylie, bought the Wing Zone chain and since then has reimagined the concept to deliver wings faster than the rest of the industry. . The new owner of Wing Zone brings state-of-the-art automation to the popular chain and a new process to prepare, cook and deliver wings quickly while improving the taste and quality of staples.
In 2008, Morris and Smylie bought the Capriotti’s chain, new to Las Vegas after being established in Delaware, and have since grown it to more than 180 units across the country. They plan to follow the same playbook to make Wing Zone another home run for the Las Vegas market.
As long-time residents of Las Vegas, the Business Partners take the pulse of Las Vegas food lovers’ desire for quality and have created a powerful formula to deliver fast, delicious restaurant cuisine accessible in residential neighborhoods and commercial areas of the city.
“Wing Zone has built its success on great wings and award-winning flavors,” said Ashley Morris, CEO of Capriotti. “Founded in 1991, the chain has grown from a University of Florida dream to a much-loved brand with over 60 locations in the United States and abroad. Bringing Wing Zone West will allow us to meet the demand for better tasting, more flavorful, faster wings in Las Vegas and across the United States.”
From Tame to Nuclear Habanero, the 31-year-old brand offers options for anyone wanting to experience the Scoville scale first-hand. The flavor lineup, with tongue-eating flavors like Louisiana Lemon Pepper, Mango Fire, Blackened Voodoo and Sweet Samurai, was developed as part of Wing Zone’s rich history to provide bites of buffalo, sweet, sweet and spiced and dry-rubbed as base offerings. The menu focuses on original bone-in wings, boneless wings, and huge hand-breaded tenderloins, as well as flavored fries, as well as favorite funnel cake fries.
Wing Zone’s multi-step method includes an initial cooking in olive oil followed by a two-step frying process that allows an order to be ready to eat in two minutes.
“Flavor Really Fast is the tagline for our new approach. Traditionally, wings take a long time to prepare and cook – what we do changes everything,” Morris said. “Life is fast and people no longer have to wait for their wings order. We’ve doubled our commitment, with new technology and our proprietary cooking method. Wing Zone’s award-winning wings are juicier, tastier, and faster than any wing you have ever experienced before.”
Guests can receive a special inauguration offer of free six-piece wings by texting “WING” to 69019.
Online ordering for pickup and delivery is also a priority for the launch of the North Las Vegas site. The new location will include in-store ordering kiosks, an interactive order status screen, compartments for all pickup orders; customers also have the option of ordering directly from their phone at the restaurant. This location and future locations will eventually include state-of-the-art automation from Miso Robotics, the leading restaurant robotics company.
“Our new store design has been developed over the past 18 months to showcase a new vibe,” Morris said. “Wings and sport go well together. In the game of life, it’s a victory to enjoy the wings as often as possible.”
Recognized year after year by the National Buffalo Wing Festival for its tangy, spicy, and sweet flavors, Wing Zone plans to open additional locations in 2022, including multiple locations in the Las Vegas metro area with more than 100 franchisee hires in national scale.
About the wing area
Founded in 1993, Wing Zone is an international fast-casual restaurant franchise known for its quick service and made-to-order, flavor-fused chicken wings and tenderloins. Wing Zone’s award-winning flavors are available in over 31 locations across North America and over 60 restaurants worldwide. Wing Zone plans to grow to over 200 profitable restaurants by 2025. For more information, visit www.wingzone.com.
