- Heather Krumm is a cake designer at the Hy-Vee supermarket in Iowa.
- She shared three things she wants customers to know before ordering their own custom cakes.
The 29-year-old Iowa native works as a cake maker at a local Hy-Vee, a Midwestern supermarket chain with nearly 300 locations in eight states, according to a company representative.
Supermarket sheet cakes are affordable, accessible and consistent, Krumm told Insider in an interview, which is why she thinks they’ve become such an important part of the celebrations.
Krumm has been a professional cake decorator for 11 years and takes care of everything from super specific custom orders to ready-made sheet cakes while on the job. Here are three things she says would be helpful for customers across the country to know before picking up a sheet cake from their local supermarket bakery.
Place your order ASAP
When customers come to ask how far in advance they should order cakes, Krumm always tells them the same thing: the sooner the better.
“Most of the time we’re able to do last-minute orders, and we’re always happy to do that,” she told Insider. “But sometimes, just for us mentally, it’s nice to know how many orders we’re going to place for the day so that we can give them all the best product.”
Bring inspirational photos if you can.
Krumm said having a clear idea for your cake is great, but it’s even better to show up with visuals that exemplify that vision. “That way we’re all on the same page,” she said.
So if you’ve collected inspiration photos from social media, be sure to take them with you to the bakery and share them with your cake decorator.
Familiarize yourself with the work of your pastry artist
When a customer has high hopes for realistic images and characters on their cake, Krumm needs to tell them that she may not be the best for the job – and that can put off people who order last. minute.
Krumm said sometimes clients come to her with ideas that aren’t her usual style of cake and she says she’s not good at execution – her style is more “cartoonish” with bright colors . When that happens, she says, “Oh, I can try, but maybe there’s someone else who could do this better for you.”
If you’re looking to do some research, you can start by talking to the artist themselves and asking what they’re comfortable with.