If I asked anyone who has eaten at the Di Lucca pizzeria and restaurant in Millstone what could be done to improve it, they probably wouldn’t say anything.
What if they added Mister Softee? It’s funny you ask!
Mister Softee is the ice cream icon whose trucks those who grew up in North Jersey or New York chased every time they heard the famous theme song is now available at Di Lucca Pizzeria and Restaurant in Millstone . BTW, Uncle Floyd claims to have written the lyrics for the song Mister Softee. “Stop stop stop!”
For those who don’t remember Mister Softee, here’s Eddie Murphy to remind you.
So how did Mister Softee get here? I spoke with co-owner Eric Clark.
“It actually took 6-7 years,” Clark says. “My partner Dan Pittman and I started with a Mister Softee truck, now we have a six truck operation which will grow to 10 in the next two years and we also have four ice cream shops”
Then they came to Di Lucca.
“The way we got here was because we’ve worked so hard in this area and we’ve been grounded in the community, we’ve formed a relationship with Rob Crowley, who used to be the owner here, who is now also on the truck and he and I practically swapped places.”
For Eric, it was a dream come true.
“The dream is that we can make awesome pizza, awesome food, and the best ice cream in the world, so it’s just going to be a hub of phenomenal creations.”
As well as creating new ideas, Eric says they will keep Di Lucca recipes that are around 50 years old. As for the creativity of Mister Softee, Clark, who always comes up with new flavors of soft serve ice cream to go along with the classic chocolate and vanilla, says:
“We have the ‘banana boat’ and the classic sundaes,” says Clark. The best part about it is that everything can be customized. Someone asked for a pineapple milkshake the other day, I wonder what I can do to make that? A little pineapple, a little cherry, a little graham cracker and voila, a specialty shake that’s not even on the menu.”
So what makes the combination of Di Lucca’s pizza and Mister Softee so good?
“Honestly, years of perfection,” says Clark. “This place’s cookbook is about 50 years old and has been moved to four thriving locations on Staten Island. Mister Softee is simply the best. It’s already self-explanatory. It builds on nostalgia. Most people here grew up with it, once they see the flag and hear the music, they gravitate towards it.
As someone who got to taste it again after all these years, I can tell you it’s as good as ever.
The views expressed in the above post are those of New Jersey 101.5 talk show host Steve Trevelise only. Follow him on Twitter @realstevetrev.
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