A self-described small-town resident, Danyel Cake was thrilled to find a building downtown to house her Liberty Hill Outfitters retail clothing business.
“For a very long time, I didn’t look at this building because they were advertising it for the two spaces. And the rent just wasn’t going to work. So I searched all over town, and then one day I thought, I’m going to call them and see if they’d be willing to split the building. And they were. I was like, Oh my God, like, I can’t believe we could be in downtown Liberty Hill, you know, I know, our downtown isn’t that big, but it’s so cute, and people love it,” Cake said.
The Cake’s store offers outerwear with a large men’s section. Half of the store is for men, the other half for women, and it has a small children’s section in the front corner.
Cake loves Liberty Hill. Before finding out, she and her family lived all around North Austin.
“We had been in Georgetown for about three years. And then we lived in Round Rock for about two and a half years, and we lived in Leander for about four years. So we were very familiar with the North Austin area,” says Cake. “It’s such a nice place to live. So I’m super excited to be here.
Liberty Hill Outfitters primarily sells clothing, but will evolve over time.
“It will primarily be apparel and accessories retail,” Cake said. “For the men I picked out some really cool button down shirts and belts. For the ladies I have a few dresses but a lot of our stuff too will be a bit more outdoor with sun shirts and quick dry fabrics. So they’re for things like, if you’re mowing the grass or if you’re on the boat, you know, just more for outdoors.
Cake hopes to bring quality and unique items from small brands selling original designs. With an emphasis on quality, items range from $20 to $90, depending on the product. She gets her inventory from a website that offers wholesale products from the convenience of the internet.
“You know how people go to the market, like stores, for inventory? I found an online version, like a market, where a lot of these same brands are selling, so I don’t have to travel” Cake explains, “I’ve been very happy with it. And actually there are a few international stores that I’ve ordered a few items from, like Spain.”
His inspiration for the store came suddenly during a family trip.
“It was around Christmas and we took a vacation. There was a kind of store, and the name came to me as, oh, Liberty Hill Outfitters, and I was like, oh, people would love that. Everyone here is so proud to be at Liberty Hill. It’s just kind of like small town pride,” Cake said. “There are so many great shops here, and I love them, and I was like, what if we had a bit more of a masculine touch.”
Find Liberty Hill Outfitters at 923 Loop 332, Liberty Hill. The store is open Tuesday to Saturday from 11 a.m. to 7 p.m.