For many airline catering designers, COVID-19 required an urgent turnaround in the way in-flight meals were designed, produced, structured and delivered. Some have even gone vegetarian on their budget meals for cost and simplicity.
But at this precise moment, the The growing trend towards vegan, vegetarian, meatless and plant-based foods is increasingly important when it comes to – if you pardon the pun – passenger catering. And airlines are changing their concept of catering to incorporate these foods instead of relegating them to a special four-letter coded meal.
The latest airline is the Emirates powerhouse, which is launching a new vegan menu called Purposefully Vegan Choices alongside a range of other catering and in-flight services, including, for non-vegans in first class, a new unlimited caviar option. It’s worth noting that the move towards offering vegan meals is heavily promoted in the ad, with two of the six images showcasing the plant-based options, and both first class.
“Explore new flavors with our selection of inventive vegan dishes, whether it’s a full three-course meal or a snack at the cinema,” Emirates states attractively in its marketing material, highlighting vegan mapo tofu (a popular spicy tofu dish from China’s Sichuan province, old-fashioned with minced meat for taste) and zucchini pie.
Zucchini tart, which appears to be featured in the airline’s shiny new First Class shots, is presented in a somewhat amusing way alongside Isigny Sainte-Mère’s premium brand French butter, which will either be an oversight , a recognition that choosing plant-based foods isn’t just for strict vegans anymore.
Indeed, “Emirates’ new vegan menu is carefully curated to cater to the growing number of customers who are pursuing this thoughtful lifestyle,” the airline said. “Vegans, or anyone interested in a delicious, healthy plant-based meal, will enjoy artisanal gourmet dishes such as pan-roasted king oyster mushrooms, savory jackfruit biryani and sliced kohlrabi topped with burnt orange .”
Frankly, this all sounds delicious — and it’s a series of smart, meatless dining choices. Incorporating it into familiar dishes like a biryani will also help people with less familiarity with vegan protein sources like jackfruit make meatless choices.
“Desserts” – a relatively simpler course when it comes to eliminating animal products – “are a decadent affair with choices of chocolate truffle cake with hazelnut, pistachio and gold leaf, or a green grape pie adorned with candied rose petals, vanilla cream and glistening berry compote of yuzu pearls,” notes Emirates.
The year-round vegan orientation is a step change for Emirates, which has been impressive in the way it designs appealing and appealing plant-based foods. In previous years, and even in 2022, the airline has added additional plant-based options to menus during the vegan movement – promoting veganism and eating more plant-based foods – during the month of January.
With part of the vegan, vegetarian and plant-based in-flight catering market driven by enthusiasm for sustainability, it is fitting that Emirates is also highlighting its new hydroponic production facility joint venture, Bustanica. . Thanks to investment from Emirates Flight Catering, this new vertical farm reduces water consumption and creates a reliable, high-quality supply all year round for the airline’s use.
On board the aircraft, “vegan dishes are available for pre-order in all cabin classes,” Emirates notes, but suggests that passengers “also look for the vegan icon on our menus” to recognize meatless meals. or animal products.
Featured image credited to Emirates